Episode 9

Published on:

23rd Oct 2023

Real Construction Talk E9: Your Marketing Identity with Rich Harshaw

Jerimae Yoder and Rich Harshaw talk about your identity and how you position yourself as a market leader in episode 9 of Real Construction Talk.

There are pillars (or categories) that makeup who you are as a company. How you communicate those pillars are of utmost importance to build the know, like and trust factors that help people purchase from you. As you build a report with your customers, your core values will be the things people respond the most to.

Leadership is similar. If you have a core value of listening well and seeking to understand, your team will respond much better to you as a leader.

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About the Podcast

Real Construction Talk
Real Construction Talk is a podcast for leaders in the construction industry. The truth is that "as the leader goes, so goes the company." RCT's goal is to open dialog about what really happens on the job site and in the office to help owners and leaders grow, deal with hard situations and fix leadership problems. More info on RCT can be found at http://www.realconstructiontalk.com and is powered by Compass Leadership LLC: http://www.compassleadership.coach.
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About your host

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Jerimae Yoder

Jerimae developed as a leader in the nonprofit sector for 15 years in churches where he built strong teams and solid organizations through coaching and team development. He holds a certification in coaching from Virtual Coach and has helped launch numerous businesses and coaching programs. His biggest contribution to the world is his positive outlook and growth mentality. He says “I love to help people become better at what they are born to do.” He and his family live in Nashville, TN.